Our Leadership

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About Us

Our Leadership: The People Behind Your Security

Technology and hardware are only part of the solution. True security comes from the trust, dedication, and expertise of the people who design, build, and stand behind it. At ASIS Technologies, our leadership team is not just a group of executives; we are inventors, problem-solvers, and partners dedicated to your success.
We believe in building lasting relationships, not just selling products.

Meet the people whose core values and decades of experience are the foundation of every solution we provide.

John Tse

Co-founder / Managing Director / Chief Technology Officer

“I’ve always believed in building things to last. In our industry, that’s not a feature—it’s a promise. A promise that your assets, your people, and your future are protected by something built with unwavering integrity.”

Biography

As a co-founder of ASIS Technologies in 1996 and a designer and inventor since childhood, John is the technical heart of our company. With over 40 years of experience, he architects our technology not just to meet today’s standards, but to endure for decades to come. His philosophy of “over-designing” is a direct benefit to our clients; it means you invest in a product that is not only robust and reliable but also has an exceptionally long life, ensuring the lowest total cost of ownership.

John’s Commitment to You

  • Rock-Solid Reliability: Building products that you can set and forget, knowing they work flawlessly.
  • Future-Proof Technology: Architecting solutions that anticipate the challenges of tomorrow.
  • Passionate Innovation: A relentless drive to push the boundaries of what’s possible in security tech.

Lu T F

Co-founder / Director / Chief Executive Officer

“For me, the real win is seeing a client’s relief when we solve a problem they thought was impossible. We’re not just a vendor; we are your partner in securing your business, and that partnership is our most important asset.”

Lu T F

Co-founder / Director / Chief Executive Officer

“For me, the real win is seeing a client’s relief when we solve a problem they thought was impossible. We’re not just a vendor; we are your partner in securing your business, and that partnership is our most important asset.”

Biography

Since co-founding ASIS in 1996, Lu T F has been the driving force behind our customer-first culture. He possesses a unique talent for listening to our clients, understanding their deepest operational pain points, and devising innovative, cost-effective solutions that hit the nail on the head. Lu T F’s visionary leadership ensures we move beyond transactional relationships to build long-term, trusted partnerships, making certain that your success is the ultimate measure of our own.

Lu T F’s Commitment to You

  • Visionary Problem-Solving: Finding creative and practical solutions to your most complex security challenges.
  • Customer-First Culture: Ensuring your needs are at the forefront of every decision we make.
  • Long-Term Partnership: Building relationships based on trust, transparency, and shared success.

Sabrina Lai

Senior Manager / Chief Marketing Officer

“Marketing isn’t about just being seen; it’s about being understood. My goal is to connect with people, understand their needs, and show them we’re not just selling a product, but a solution and a relationship they can count on.”

Biography

With ASIS since 2005 and bringing 20 years of experience, Sabrina has been the architect of our brand’s voice. She transformed our marketing from a traditional model into an impactful digital conversation, focusing on building genuine connections. Sabrina champions “relationship selling,” meaning our first goal is always to understand your needs, not to push a sale. Her steadfast belief in establishing clear, repeatable processes (SOPs) ensures that every client interaction is consistent, professional, and reliable from start to finish.

Sabrina’s Commitment to You

  • Clear Communication: Cutting through the jargon to have real conversations about your needs.
  • Solution-Focused Selling: Prioritizing your challenges to find the perfect-fit solution.
  • Brand Trust & Reliability: Ensuring our brand promise is delivered consistently in every interaction.

Jason Chew

Product Management – Embedded Systems & Technical Support

“Having been here since 1997, I’ve seen our products evolve from the inside out. My job is to make sure that every piece of hardware is not only powerful but also backed by support that is intelligent, fast, and truly helpful.”

Jason Chew

Product Management – Embedded Systems & Technical Support

“Having been here since 1997, I’ve seen our products evolve from the inside out. My job is to make sure that every piece of hardware is not only powerful but also backed by support that is intelligent, fast, and truly helpful.”

Biography

Jason’s journey is a testament to the ASIS culture of growth and dedication. Joining in 1997, he has an encyclopedic knowledge of our products, from initial embedded development to final quality control. This deep expertise means our clients receive support from someone who knows the technology inside and out. Jason is now spearheading our AI initiative, not for technology’s sake, but to create a future where technical support is highly automated, predictive, and incredibly efficient, solving your issues before they even become problems.

Jason’s Commitment to You

  • Unmatched Product Expertise: Ensuring every product meets the highest standards of quality.
  • Intelligent Technical Support: Leading the charge towards a smarter, faster support experience.
  • AI-Powered Efficiency: Leveraging technology to provide proactive and highly effective customer service.

Hirwan Hamid

Product Management – System Solutions & Customer Experience

“A security system is only as good as the people who use it. I’m passionate about closing that gap and creating an experience that feels effortless, intuitive, and perfectly tailored to the people we serve.”

Biography

Since joining in 2015, Hirwan has become our bridge between technology and the user. He is a passionate advocate for the customer experience, understanding that empathy and understanding are key to a successful partnership. As our ASIS Certified Engineer master trainer, he collaborates closely with everyone—from large enterprises to growing businesses—to ensure our solutions are perfectly tailored to their unique environments. Hirwan’s dedication is a reflection of our core belief that true partnership is built on a shared commitment to achieving the best possible outcome for you, the client.

Hirwan’s Commitment to You

  • Tailored Solution Design: Ensuring our systems are a perfect fit for your operational environment.
  • Exceptional User Experience: Making powerful security systems feel effortless and intuitive to use.
  • Empathetic Partnership: Working with you to understand your needs and guarantee the best results.

Ready to Partner with a Team You Can Trust?

Let’s start a conversation about securing your future. We’re here to listen and find the perfect solution for you.

ASIS Technologies - Leading security partner
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